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I have long since cast my lot with the software industry.  But, if I were going to make a commercial to convince others to follow suit, I can imagine what it would look like.  I'd probably feature cool-looking, clear whiteboards, engaged people, and frenetic design of the future.  And a robot or two.  Come help us ...

During my younger days, I worked for a company that made a habit of a strategic acquisition.  They didn't participate in Time Warner style mergers, but periodically they would purchase a smaller competitor or a related product.  And on more than one occasion, I inherited the lead role for the assimilating software from one of ...